PUMA stands among the world’s most recognized sportswear companies, celebrated for its innovative footwear, athletic apparel, and lifestyle accessories. Headquartered in Herzogenaurach, Germany, the brand has built a global reputation by combining high-performance technology with timeless design. Today, PUMA products are available in more than 120 countries, serving professional athletes, sports teams, and millions of consumers who value quality, comfort, and style.
The origins of PUMA can be traced back to the early twentieth century in the small Bavarian town of Herzogenaurach. This town would eventually become internationally known as one of the most important centers of athletic footwear manufacturing. The story began when brothers Rudolf Dassler and Adolf Dassler shared a common vision of producing sports shoes that could improve athletic performance. Their dedication to craftsmanship and innovation laid the foundation for one of the most influential businesses in the sporting goods industry.
In 1919, the brothers started producing shoes in their parents’ home using simple equipment and locally available materials. As demand for their products steadily increased, the small family workshop evolved into a formal manufacturing business. By 1924, the company officially became the Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik), operating from a larger production facility that allowed for increased manufacturing capacity and improved product quality.
During the 1920s, the company’s athletic footwear quickly gained recognition among professional athletes. The founders focused on creating lightweight, durable shoes specifically designed for sporting performance rather than everyday use. This innovative approach distinguished the company from many other footwear manufacturers operating at the time.
A significant milestone came during the 1928 Summer Olympic Games in Amsterdam, where many German athletes competed while wearing Dassler-designed athletic spikes. The strong performances of these athletes brought widespread attention to the company’s products and established its growing reputation within the international sporting community.
Global recognition expanded even further during the 1936 Olympic Games in Berlin. American sprinter Jesse Owens famously wore Dassler spikes while winning four gold medals, achieving one of the greatest performances in Olympic history. Numerous other athletes also competed successfully in Dassler footwear, collectively winning several Olympic medals and setting multiple world and Olympic records. These achievements demonstrated the effectiveness of the company’s innovative shoe designs and firmly established its reputation among elite athletes worldwide.
Despite their early success, differences between the two brothers eventually led to the dissolution of their partnership. In 1948, Rudolf Dassler decided to establish an independent footwear company. Moving into another family-owned building, he began production with a small team of approximately fourteen employees. This decision marked the beginning of a new chapter in sports footwear manufacturing.
The new company was officially registered in January 1948, and manufacturing operations commenced on 1 June of the same year. Initially operating under the name “Schuhfabrik Rudolf Dassler (RUDA),” the business soon adopted a new identity that would become globally recognized. On 1 October 1948, the name “PUMA” was officially registered with the German Patent and Trademark Office. Shortly afterward, Rudolf Dassler announced that the company would operate as “PUMA Schuhfabrik Rudolf Dassler,” and the updated business details were entered into Germany’s commercial register in January 1949.
From its earliest years, PUMA concentrated on producing footwear designed to enhance athletic performance. The company’s commitment to innovation became evident with the introduction of its first football boot, the ATOM, in 1950. The product received positive attention within the football community and demonstrated PUMA’s growing expertise in sports equipment development.
Building upon this success, PUMA introduced the SUPER ATOM football boot in 1952. Developed through collaboration with football experts, including West Germany’s national team coach Sepp Herberger, the SUPER ATOM became the world’s first football boot equipped with screw-in studs. This groundbreaking innovation allowed players to adapt their footwear to different playing surfaces and weather conditions, significantly improving performance and safety. The invention represented a major advancement in football equipment and established the foundation of PUMA’s long-standing association with the sport.
Over the following decades, PUMA continuously expanded its product portfolio while strengthening relationships with athletes, sports organizations, and international competitions. Continuous investment in research, product engineering, and modern manufacturing technologies enabled the company to introduce advanced footwear and apparel across numerous sporting disciplines.
Today, PUMA designs, develops, manufactures, and markets a comprehensive range of sports footwear, performance apparel, and accessories. The company’s products support athletes competing in football, running, training, basketball, motorsport, golf, and several other sports. By combining advanced performance technologies with contemporary fashion trends, PUMA successfully appeals to both professional athletes and lifestyle consumers around the world.
One of the company’s most recognizable visual identities is the iconic leaping cat logo, which symbolizes speed, agility, confidence, and determination. Another signature design element is the Formstrip, featured prominently on many of the brand’s footwear collections. These distinctive trademarks have become instantly recognizable symbols within the global sportswear industry.
Beyond performance sports, PUMA has successfully established a strong presence in the lifestyle and fashion market through its Sportstyle collections. Inspired by athletic heritage and modern street culture, these collections blend sports performance with contemporary design, allowing consumers to express individuality while enjoying the comfort and functionality associated with the brand.
PUMA’s extensive product archive reflects more than seven decades of design innovation. Several classic models have achieved iconic status and continue to enjoy worldwide popularity. Among the most celebrated are the Suede, renowned for its timeless design and cultural significance, and the Speedcat, originally inspired by motorsport and later embraced as a fashionable lifestyle sneaker. These products illustrate the company’s ability to preserve its heritage while continuously adapting to changing consumer preferences.
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The PUMA Group has also expanded its global presence through ownership of complementary brands, including Cobra Golf, which specializes in golf equipment and apparel, and stichd, a company focused on licensed sportswear, bodywear, socks, and accessories. Together, these brands strengthen the group’s position across multiple segments of the sporting goods industry.
With operations spanning more than 120 countries and a workforce exceeding 20,000 employees, PUMA continues to serve millions of customers worldwide. Guided by a legacy of innovation, athletic performance, and creative design, the company remains committed to developing products that support athletes at every level while inspiring future generations through sport. From a small family workshop in Herzogenaurach to becoming one of the world’s leading sports brands, PUMA’s journey reflects decades of dedication, technological advancement, and an enduring passion for excellence.
Open Positions & Qualification
Retail Sales Associate
Your mission
- Actively communicate with customers in a friendly and helpful manner, promoting the PUMA brand and merchandise in trying to fulfill the customers’ needs and meet selling standards
- Understand business needs and expectations to individually influence store objectives in sales, store environment, and business operations
- Adhere to and consistently demonstrate behavior of all PUMA policies and procedures to ensure a consistent business setting for customers and employees
- Be up to date and show understanding of product, PUMA procedures, and company initiatives to effectively communicate with customers and fellow PUMA team members
- Adhere to and consistently demonstrate behavior of PUMA retail operations initiatives to strengthen PUMA International’s competitive position within the marketplace.
- Consistently participate and demonstrate understanding of store programs involving safety, operations, service and loss prevention to positively add to store’s overall performance
- Understand store merchandise, sales and operations related statistics to gain expected business knowledge and to positively add to overall store performance
- Actively play a part and add to PUMA store standards on the sales floor and back areas including cleaning, maintenance, organization, product flow, store presentation and general consistency to help achieve store’s objectives accurately and on time
Your talent
- First sales experience preferably in a fast pace retail environment
- Passion for PUMA Brand
- Customer-oriented, reliable and friendly personality
- Strong team player
- Excellent communication skills
- Ability to learn fast
- Computer literacy including basic knowledge about common MS programs
APPLY NOW
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